History seems to have repeated itself for Equinox and Millennium Partners when Equinox negotiated its second-biggest acquisition deal for the remaining Sports Club/LA gyms and Reebok Sports Clubs/gyms for $110 million. Ironically, Equinox’s biggest acquisition deal was 3 years ago when they acquired many more of Millennium Partner’s high-end fitness clubs to the tune of $130 million.
Equinox has paved and pioneered its way through the luxury fitness club business. They’ve established and acquired some of the poshest clubs in the industry. Most notable are The Sports Club/LA clubs in Los Angeles; Beverly Hills, CA; Irvine, CA; and New York City’s Rockefeller Center. The same year they bought the former Millennium Partners clubs, they bought SoulCycle, a trendy and popular indoor cycling studio with clients that included Brooke Shields and Chelsea Clinton. Now Equinox will be adding to their treasure chest of red-carpet fitness centers The Sports Club/LA gyms in New York and four other cities, as well as the Reebok Sports Club/NY gym on the Upper West Side of Manhattan.
Since 2011, Equinox is operating 29 SoulCycle gyms, and started an inexpensive Blink Fitness brand. Both businesses are as strong as ever according to Equinox’s Chief Executive Officer, Harvey Spevak. The current plan is for Equinox to continue focusing on advanced technologies for their high-end gyms and to offer the highest quality, luxury experience for their members. Many of the clubs offer a beauty bar as well as cafes offered healthy, yet delicious, snacks breakfasts, lunches and dinners.
It seems to go without saying, Equinox has positioned itself as the caviar of fitness clubs as Harvey Spevak proudly boasts of a gym experience that is “…much more sophisticated than anyone else in our industry.” And there is still so much more to come from this thriving company.