Sexy and classy high-end lingerie company, Agent Provocateur, could fetch close to $337 million for 3i group, which owns a majority stake in the company. 3i has asked Goldsachs to open the kimono and run a potential sale of the chain.

Last year, Neiman Marcus and Saks were sold in multibillion dollar transactions. Agent Provocateur is looking to add to this short list of luxury retailers ready to sale their companies to investors. Investors are clamoring for the opportunity to take advantage of the sales, as wealthy customers are still willing to spend despite economic setbacks.

 

Agent Provocateur was birthed in London’s Soho neighborhood. The company soon established itself as both a novelty and undergarment store and sells both sexy and saucy items. The owners unabashedly create alluring, but scantly clad advertisements that have been banned from television from time-to-time—only adding to the company’s enticing reputation and mystique.

 

Now operating in 31 countries, from Hong Kong to Milan, the retailer earned itself over $6.3 million during its last fiscal year. That’s more than double its earnings from the year prior.

 

As they look to continue their global expansion in locales that include San Francisco, Los Angeles, Toronto and Calgary, Agent Provocateur collaborated with A-list celebrities Penelope and Monica Cruz for their 2013 lingerie line. The July, 2013 launch of the collaborative efforts proved to be an enormous success, according to the directors of the esteemed company. The momentum from the 2013 lingerie line success carried the company into 2014.

Attesting to the company’s continued success and appeal, to potential buyers, the directors of Agent Provocateur had this to say, “While the global economic outlook still remains unsettled, particularly in Europe, the directors are satisfied that the business is in a very robust position to move forward.”